Marketing Specialist
Location: Aventura, FL (Current Hybrid: In-Office required: Monday - Thursday, Remote on Friday)
Compensation: $59,000 with 5% bonus potential
About Balfour & Co.
Balfour & Co. is one of the world’s leading Collegiate and High School commencement services companies, offering innovative, personalized products like class jewelry, yearbooks, regalia, school uniforms and photography. With brands such as Balfour®, GradImages®, ArtCarved®, and more, we’ve been helping students celebrate life’s most meaningful moments since 1913.
Why Join Us?
This role offers a dynamic opportunity to contribute to our class jewelry marketing initiatives, collaborating with a passionate team to create memorable experiences for students and alumni.
Position Summary: The Marketing Specialist will manage college marketing requests for our class jewelry business. This in-office role in Aventura, FL will support our sales and creative teams by coordinating project requests, managing assets, and executing email and direct mail campaigns.
Project Management of Marketing Requests:
- Serve as the main point of contact for college marketing requests, collecting and organizing input from the sales team.
- Develop clear, concise briefs and coordinate with stakeholders throughout each project, ensuring efficient execution.
Workflow Coordination:
Use Basecamp to track project requests, providing feedback and updates to the creative team and coordinating approvals with sales reps and clients.
Creative Asset Development:
- Leverage our creative automation platform to generate assets and coordinate with the creative team for custom projects as needed.
- Ensure all assets TO MEET brand standards and align with project briefs.
Email and Direct Mail Campaign Execution:
- Gather, verify, and clean email and direct mail lists in collaboration with clients and internal teams.
- Coordinate with production partners to execute campaigns on time and with high quality.
Stakeholder Collaboration and Communication:
- Maintain strong working relationships with sales, creative teams, production partners, and clients to ensure seamless project completion.
- Stay informed on industry best practices, applying insights to optimize processes.
Education/Experience:
- A college degree of BS or BA or higher.
- 1+ years in marketing and project management, with strong skills in managing multiple projects and adhering to deadlines.
- Experience and familiarity with Basecamp, Trello and/or other project management applications preferred.
- Ability to translate positioning strategy into creative strategy and execution.
- Excellent verbal and written communication skills, able to collaborate effectively with both internal teams and external clients.
- Strong attention to detail and ability to handle multiple priorities.
- English/Spanish bilingual preferred.
